Online lottery has grown in popularity since it was first launched in the United States back in 2012. It allows players to purchase tickets via an internet-enabled device. The games themselves are identical to those played in traditional lotteries, but the player can purchase tickets online from a variety of locations and on any device. This is particularly convenient for people who do not have time to visit a physical store to buy their tickets, or who live far away from one.
The US is the world’s largest lottery market, with 45 states and Puerto Rico operating a state-level lottery program. While many of these lotteries have not yet embraced online sales, a number of them are starting to expand their offerings to include a greater selection of lottery games. For example, the New Hampshire Lottery is offering both instant-win scratch-off games and its traditional lottery games online. In addition, the Illinois Lottery has been selling tickets online since 2012 and offers a variety of other games, including the Mega Millions and Powerball, both of which have jackpots that can exceed $1 billion.
While opponents of online lotteries have valid concerns, there is evidence that they are not having a negative impact on traditional lottery sales. In fact, the Pennsylvania iLottery launched in 2018 and saw traditional game sales increase by more than $4 billion the following year, with growth continuing to be steady. While opponents have legitimate concerns regarding problem gambling and the state’s constant search for new revenue sources, cannibalization is not one of them.
Besides a user-friendly interface, many top lottery sites also offer a variety of systems for picking numbers and predicting the outcome of each draw. They are often compatible with both Android and iOS devices and can be accessed anywhere with Wi-Fi or mobile data access. Some even have a database of previous results that goes years back to help players make informed choices.
The online lottery market is highly competitive with a large number of local and international players competing for market share. Key players are focused on optimizing their offering and expanding geographically, while acquiring smaller companies to strengthen their presence. In order to achieve these goals, they are investing heavily in research and development as well as pursuing strategic partnerships with technology providers. This is expected to continue to drive the industry forward in 2023 and beyond. Mordor Intelligence has published a detailed analysis of the online lottery market, which is available for free as a PDF download. This report includes a detailed 2023 market forecast and historical overview, along with a thorough competition analysis of the major industry players. It is an excellent source for information on the state of the industry and how it could evolve in the future. Download your copy of the report today!